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Meet Mamalode

January 6, 2015
Meet FOM ("Friend of Macaroni") Mamalode.

Mamalode began in 2009 as a free local magazine for moms, which was the worst business model at the worst time — except that it worked. Regional advertisers wanted a direct line to moms and moms wanted the truth and each other. Mamalode cut through the noise. 

Featuring gutsy, authentic first person stories by moms (and dads), Mamalode quickly became a powerful point of connection and community around the unfiltered and shared experiences in parenting. 

In the first year of publishing, local readers and writers began sharing the magazine with college roommates, relatives and friends throughout the world, which led to a paid subscription program for readers in all 50 states and 10 other countries. Mamalode was rapidly becoming more than a magazine  — it was becoming a movement. 

In 2012, Lisa Stone, CEO of BlogHer called Mamalode “America’s best parenting magazine.” Since then, the magazine has undergone significant expansion to fill the space Stone created with this proclamation.

Today, Mamalode caters to some quarter of a million people a month through mamalode.com and numerous active social media programs. Mamalode also organizes a national series of events celebrating Mother’s Day Eve®—a party for moms, by moms the night before Mother’s Day that was the original launching pad for the magazine. In 2014, there were 59 parties in 28 states and two Canadian provinces, and they hope to organize twice as many parties this year. 

Mamalode knows there is much more to motherhood than meets the eye and aims to create space for the whole — let the stories fly, give every mom an opportunity to see herself in them and for every mom to say, “Mamalode is me.”

More from Mamalode co-founders: http://mamalode.com/about-us

Read about Mamalode on Forbes.com: http://www.forbes.com/sites/georgebradt/2014/12/17/competing-with-industry-giants-five-keys-to-winning-in-the-niches/

Read about Mamalode on Huffingtonpost.com: http://www.huffingtonpost.com/laura-dunn/women-in-business-qa-with_b_5502119.html