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KaBOOM! and #playon: Non-Profit of the Month

By Alison Wenger June 2, 2015
Warm weather has arrived and students across the country will soon be enjoying summer vacation and all the outdoor playtime that comes along with it! This makes it the perfect time to tell you about the exciting new #playon campaign – a partnership between KaBoom! BAND-AID® Brand and NEOSPORIN® Brand – to ensure kids have an active and safe summer!

With play on the decline nationally, whether it’s due to busy schedules, lack of play spaces or other reasons, it’s important to remember the benefits of taking a break to have fun and play. Physical activity benefits kids’ fine motor skills and health, while also showing strong links to improved cognitive development. Also important is the social impact of play, helping children foster new social skills and budding friendships, and allowing adults to feel connected to their community.



KaBoom! is not a stranger to Macaroni Kid. We first profiled the incredible work they do, bringing balanced and active play into the daily lives of all kids, particularly those growing up in poverty in America, in this article last spring. KaBoom!’s mission is to create great places to play, inspire communities to promote and support play, and work to drive the national discussion about the importance of play in fostering healthy lives and communities.

Thanks to BAND-AID® Brand and NEOSPORIN® Brand and the new #playon partnership, kids who play at these community playgrounds and spaces will be safer. The companies are donating first aid products to play spaces across the country, while also providing safety tips and educating consumers about the importance of balanced and active play and preparedness for safe play.



A study showed 43% of accidents happen when you're away from home. I still remember how excited my own Mini Macaronis were to ride their scooters to the playground a few blocks away, only to have my son fall off the swing scraping his arm and having to head home because I hadn’t packed any first aid supplies with me!

BAND-AID® Brand and NEOSPORIN® Brand suggest keeping customized first aid kits in various places, such as the car, travel kit, purse or diaper bag. Did you know wounds covered with BAND-AID® Brand base products heal 5 days faster than uncovered wounds? Plus, if you pair that BAND-AID® with NEOSPORIN® Original Ointment, it heals even faster!

For more information about #playon and KaBOOM! visit kaboom.org.

Take a minute and leave a comment below with your family’s favorite way to play! If you need new ideas, check out Macaroni Kid Family Fitness.