All about Macaroni KID's parent company, CertifiKID:
CertifiKID acquired Macaroni KID in August 2020. Widely recognized as one of the best deal websites for parents, CertifiKID helps parents provide incredible experiences for their kids on a budget. CertifiKID connects parents with fantastic family-friendly fun in your community at prices that won’t break the bank, on everything from family getaways to summer camps.
ABC’s Shark Tank featured CertifiKID founders and Washington, D.C.-area parents Jamie and Brian Ratner in 2019. During their appearance, the Ratners secured a strategic investment with Kevin O’Leary (aka “Mr. Wonderful”) for CertifiKID. The partnership catapulted CertifiKID into expanding its family-friendly deals to parents nationwide.
Read more about Jamie and Brian Ratner's journey to Shark Tank in their 2022 book, ParentPreneurs: A Decade Of Deals from a Messy Minivan.
All about our sister site, Hulafrog:
In January 2023, CertifiKID acquired Hulafrog, which, like Macaroni KID, has long been a leading business in the local, parent-focused digital media and advertising space.
Hulafrog has focused in the last few years on providing national editorial offerings, including Hulafrog Today, a must-read weekly email geared toward busy families. The newsletter provides a go-to guide to the best activities, deals, news, and ideas for the day ahead, in an easy-to-digest, "skimmable" format.
Now, with Hulafrog and Macaroni KID under CertifiKID's umbrella, CertifiKID's spot is solidified as one of, if not, the largest parent-focused digital media and advertising companies in the country.
Our family of brands — CertifiKID, Macaroni KID and Hulafrog — strives to be the premier resource for parents and caregivers nationwide.
Our featured Macaroni KID publishers are Rickey and Missy Robertson of Louisiana. Click "read more" to find out more about them, how you can join our team, or about partnering with Macaroni KID!