Of course, you research and purchase the safest car seat, crib, and stroller. Of course, you make sure they have the healthiest food and most developmentally stimulating toys (cardboard box anyone?). You're a parent, that's what you do. But one thing many of us sleep-deprived, well-meaning moms and dads forget to consider? Helping to provide future financial security for our kids.
Now don't drift off just yet because we mentioned finances, this is important. Those little fingers and toes may seem eons away from independence, but a few minutes and a few pennies a day can make a big difference in the opportunities available to them down the road.
 ysuel | Canva |
This article is sponsored by Gerber Life Insurance Company.
The Gerber Life Grow-Up® Plan is a whole life insurance policy that provides a lot more than just insurance. But wait, why does a baby need insurance at all? Great question, it's not like they're holding down a 9 to 5. But if something tragic does happen, you'll be left with more than heartbreak, you'll have expenses. And those medical and final expenses add up quickly. Life insurance for kids can help to ensure that's all taken care of.
But let's hope you never need that benefit of the Grow-Up® Plan and instead focus on all the other reasons it's a sound investment for your family like:
- After the first few years, cash value builds over time you or your child can borrow against1. Like a nest egg to help your child start out in life.
- Rates start at just pennies a day2. Lock in childhood rates now for as little as $3.70 per month.
- Coverage doubles at no extra cost. Get two times the protection during age 18 automatically.
- Guaranteed insurability as an adult3. They'll get the right to buy additional coverage at the standard adult rate later in life, regardless of health or occupation.
 Jupiterimages | Canva |  Gpoint Studio | Canva |
Ok so building cash value, guaranteed insurability, doubled coverage, and life insurance all sound pretty great. But who has time to spend hours on the phone and filling out paperwork? Luckily you can apply online in minutes. In fact, more than 75% of applications are approved within seconds. Help set your child up for financial success in less time than it takes to wrestle them into the car seat.
Parents and grandparents everywhere agree that the Grow-Up® Plan is great, with a 4.2 out of 5 overall rating and 86% of reviewers recommending it. Like Chelsea46 from Chicago who says:
"I can't believe I been with this company for over two decades and it has been amazing and the customer service is excellent!"
So, what are you waiting for? Quit calling that book of Forever stamps you bought an investment and help set your family up for real financial success with the Gerber Life Grow-Up® Plan. No parenting manual needed to know it's a smart choice.
1 Policy loan interest rate is 8%. Policy loans may impact cash value and death benefits
2 Premium rates shown reflect rates for paying via automatic payments from your checking or savings account for a child under age 1 with $5,000 in coverage
3 Guaranteed right to purchase additional insurance is through the Guaranteed Purchase Option Rider included on all standard issue policies
Policy Form Series GPP-12
Gerber Life Insurance is a trademark. Used under license from Société des Products Company.
AF-WSMAC1 (0924)
